Do you know that the attention span of an average human is shorter than a goldfish? (Source: Microsoft Canada, 2015). A goldfish can focus for nine seconds; people are down to a mere eight seconds.
So, the million-dollar question is – how do you design learning which caters to such a short attention span and ensure that it is effective as well?
Micro-learning deals with relatively small learning units and short-term-focused activities (Hug, 2005). In the e-learning context, it refers to a learner’s short interaction with learning matter broken down to very small bits of content.
Here are 5 reasons why micro-learning is perfect for today’s mobile-oriented workforce.
- Easy on memory: Learners are routinely overburdened by unfocused, information-heavy content. Micro-learning reduces cognitive load, making it easier for learners to process.
- Low on space: Since micro-learning takes up less digital space, you can avoid digital real estate issues that come with storing and displaying media files – especially on mobile devices.
- More focused: Micro-learning is more focused in scope, making it easier for a learner to tie what they learn directly to specific on-the-job actions.
- Cost-effective: Short content is cheaper and faster to produce and update, so you can continually test and experiment, even on the tightest budgets.
- Learning throughout the day: Micro-learning forces us to consider the small learning moments and opportunities that happen continuously throughout an employee’s day.
To know more about micro-learning, download The INCITE Micro-learning Framework or if you want to directly get to action, try out QuoDeck, a micro-learning tool powered by games and gamification, developed by Ptotem – pioneer of serious games in India.